Fans watching World Cup matches this summer were shown more than 65,000 adverts for unhealthy food and drinks, according to new data.
The advertising amounted to more than 28 hours of promotion during match coverage, highlighting the scale of viewers’ exposure to products classed as unhealthy.
The findings relate specifically to adverts shown during World Cup matches. They indicate that viewers were subjected to repeated marketing for food and drink products throughout the tournament, described in the supplied material as a “constant bombardment”.
The data does not provide further details about the companies involved, the products advertised or the methods used to calculate the total. No official response or proposed action is included in the available information.
