A marketing email from fashion brand Jaded London has been banned after an advertising watchdog concluded that it portrayed smoking in a way that made it seem attractive.
The ruling concerned promotional material sent by the brand by email. The watchdog found that the advert crossed advertising standards by presenting smoking in a favourable light.
The source material identifies Jaded London as the company involved and says the issue related specifically to a marketing email. It does not provide further details about the imagery, wording, timing of the campaign or any response from the company.
The ban means the advert cannot continue in the form assessed by the watchdog. The latest known position is that the regulator has ruled against the marketing email because of its depiction of smoking.
