Axel Scheffler, the illustrator of the Gruffalo, is considering legal action against artificial intelligence companies over the reproduction of his work in AI-generated Gruffalo images.
Scheffler believes that the firms involved are breaching copyright by creating images based on his illustrations. The concerns centre on the use of his creative work in AI-generated material featuring the well-known character.
The illustrator has not been reported as having begun legal proceedings. His consideration of action highlights a dispute over whether AI companies can reproduce or generate images based on copyrighted illustrations without permission.
The latest position is that Scheffler is weighing his legal options in response to the AI-generated images.
