Dozens of political adverts using artificial intelligence have been tracked during campaigning for the US midterm elections, as campaigns increasingly turn to AI-generated material.
The investigation examined adverts associated with midterm campaigns in the United States to assess how artificial intelligence is being used in election advertising. The review focused on identifying and analysing a range of adverts rather than a single campaign or political message.
The material indicates that AI is becoming a visible part of the campaign advertising landscape during the midterms. However, it does not provide details of the specific adverts, the campaigns responsible for them, the platforms on which they appeared or the political claims they contained.
The scale of the review, which identified dozens of adverts, offers an indication of the growing presence of AI in US election campaigning. Further information about the content and impact of the adverts was not included in the supplied material.
