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Just Eat pauses AI image tool after inaccurate food depictions

Just Eat is pausing the rollout of an artificial intelligence image tool and removing inaccurate images after it struggled to represent regional British dishes, including chip muffins and bacon and egg sodas.

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Just Eat is pausing the rollout of an artificial intelligence image tool after inaccurate images were produced for regional British dishes.

The company said it was removing the affected images. The material refers to examples including “chip muffin” and “bacon and egg soda”, highlighting difficulties the tool faced when attempting to depict food associated with different parts of Britain.

A spokesperson said the rollout would be paused while the inaccurate AI-generated images were removed. No further details about the tool, the number of images affected or the timetable for any revised rollout were provided in the supplied material.

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The latest known position is that the images are being taken down and the tool’s introduction has been put on hold.

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