Primark’s plans for home delivery have drawn attention to the growing preference among some shoppers for buying clothes online rather than visiting physical stores.
The development has prompted accounts from women who say they never go into clothes shops. They describe online shopping as their preferred way to browse and buy clothing, avoiding the experience of shopping in store.
One shopper said that visiting a store can feel “quite demoralising”, explaining why she chooses to do all her shopping online. Her experience reflects the personal reasons some customers give for relying on digital retail instead of going to high-street outlets.
Primark’s proposed delivery service could make its products available to customers who currently do not shop in its stores. The plans also underline the changing relationship between shoppers and clothing retailers, as some consumers increasingly favour the convenience of ordering from home.
Further details about when the home delivery service will begin and how it will operate were not provided in the supplied material.
